Health Plus Alabama
Project Description
Funded by a federal grant, Health Plus Alabama provides insurance for patients who meet certain criteria. Because they cannot advertise, their brand had to be vague but still communicate hope to those who receive it. Without resorting to clich├ęd symbols of health, we found that the best way to visualize this program was as a gift, moving from those who can provide it to those who need it most.

visit the site
Project Details