National home builder, Taylor Morrison, is a large enterprise with many parts distributed across the US. Bringing top management together is quite a feat and doesn’t happen very often. This coming-together of TM leadership was the basis for my concept.
Aggregate is a construction term used for any composite material made from a collection of items. Gravel, sand, concrete—these materials serve as the foundation of every home. In the same way, TM managers were assembling to determine the future of a company that was just now coming out of the housing crash of 2008. The tone needed to be focused and inspiring. To accomplish this, I developed a one-off mark, wrote copy, and designed signage that could be used throughout the 3-day event.