Countdown to Better

For the millions of Americans that struggle with obesity, diet and exercise may never be enough to conquer their disease. Weight loss surgery is not an easy decision, and those that choose that route need to know their physicians are with them every step of the way. To create a campaign around this sensitive subject, we aimed to empower, empathize, and educate. A 10-minute animated video explaining the process was the first step. A year-long strategy of material was also planned to roll out and keep patients informed and motivated.

TEAM

Shannon Harris, CD
Jake Odom, ACD, Art Direction
Jordan Sowards, ACD, Copy
Shannon Clarke, Animation

DETAILS

Client: Tenet Health
Agency: Big Communications (AOR)
Reach: National
Mediums: Web, Social, & Print