Moore’s in 3D

Throughout my career, I have always had a passion for 3D rendering. Using Cinema 4D, Substance Painter, and Redshift, I’ve been able to create unique images and animations for top clients. This skillset came in handy recently with Moore’s Marinade, who was due for a full-scale photo shoot of their new bottle designs. Instead of meeting in a real studio during the height of the pandemic, I assembled a digital studio, complete with lighting setups, camera rigs, and seamless backgrounds. I used that 3D space to build precise models of Moore’s bottles (and even the sauce inside) to create photorealistic renders and animations that got the job done with flying colors. These renders were used for their website redesign, in social, and in OTT video.

TEAM

Shannon Harris, CD
Jake Odom, ACD
Ali Clark, ACD, Motion
Tyra Robinson, AD

DETAILS

Client: Moore’s Marinades & Sauces
Agency: Big Communications
Reach: National
Mediums: Web, Social, & Video