Real Reviews. Real Employees.

Valvoline Instant Oil Change does more than maintain your vehicle—they keep you safe on the road. Each technician has hundreds of hours of training and treats each customer like family. This level of trust keeps customers coming back again and again.

Today’s consumers are forming new habits and recalibrating how they interact with brands—and putting fewer miles on their vehicles. We were challenged with creating a memorable campaign that grabbed attention and drove consideration when preventative maintenance needs arise. We chose to focus on the intrinsic trust that’s built up between technicians and customers.

So what better way to illustrate that trust than by using testimonials from real customers read by real employees?

TEAM

Aaron Gresham, ECD
Jason Corbin, CD
Jake Odom, ACD, Art Direction
Patton Smith, ACD, Copy
Jess Brown, Social Strategy
Jim Issa, Director
Caleb Zorn, DP
Kristin Dober, Producer

DETAILS

Client: Valvoline Instant Oil Change
Agency: Big Communications (AOR)
Reach: National
Mediums: Broadcast, Social, Web, & OOH