Moore’s Marinade

Some projects require photorealistic visuals out of sheer necessecity. During the height of the pandemic, many clients turned to 3D rendering instead of shooting in a studio. Using a physically-based lighting system, I was able to accurately simulate real-world lighting setups and camera lenses. This is ideal for retail photography, where consistency and precision are key.

Moore’s Marinade was due for a full-scale photo shoot of their new bottle designs, but instead of meeting in a real studio, I assembled a digital studio, complete with lighting setups, camera rigs, and seamless backgrounds. We used that 3D space to build precise models of Moore’s bottles (and even the sauce inside) to create photorealistic renders and animations that got the job done with flying colors.

TEAM

Shannon Harris, CD
Jake Odom, ACD
Ali Clark, ACD, Motion
Tyra Robinson, AD

DETAILS

Client: Moore’s Marinades & Sauces
Agency: Big Communications
Reach: National
Mediums: Web, Social, & Video

Modeling and rendering

Animation by Ali Clark

Animations in Cinema 4D

Site design by Tyra Robinson

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