Ed Farm

Launched in February 2020, the Apple-backed Ed Farm provides technical and coding education for Birmingham’s most disadvantaged students. Big not only created the Ed Farm brand — with visually appealing three-dimensional iconography and vibrant gradients embodying transition and change — but also planned and executed an event featuring Apple CEO Tim Cook to publicly launch it in a way that earned media attention, excited the community, and embraced the future of technology throughout Birmingham. For its collective efforts — and due to the successes Ed Farm has experienced since launch — Big was named a national 2020 PR NEWS Platinum PR Award winner in the Community Relations category.

TEAM

Aaron Gresham, ECD
Shannon Harris, CD
Jake Odom, ACD
Katie Erickson, Sr. AD
John Kennedy, Sr. Copywriter
Dan Gavin, Digital Experience Engineer
Will Nash, Senior Video Editor

DETAILS

Client: Ed Farm (Apple)
Agency: Big Communications
Reach: National
Mediums: Web, Social, & Interactive