The Original Motor Oil

Many companies sell motor oil. But only one brand truly defines it. And Valvoline has been defining the category since 1866. Fact: Valvoline was America’s first motor oil brand. Like, ever. And that status, as the originator of a whole category, means Valvoline isn’t merely another motor oil. It’s an American icon.

But being an original isn’t just about being first. It’s about being true. Blazing a trail where others see an obstacle. It’s fearing nothing, and yet having the courage to do something that has never been done. Then doing it over and over and over. That’s what we had to remind consumers, DIYers, race fans, brand collaborators, and anyone who was paying attention. Being original is what matters. And that’s just as much true now as it was 150 years ago.

TEAM

Aaron Gresham, ECD
Matt Harris, CD
Jake Odom, ACD, Art Direction
Patton Smith, ACD, Copy
Jess Brown, Social Strategy
Brian Curtain, Director
Caleb Zorn, DP

DETAILS

Client: Valvoline, Inc.
Agency: Big Communications (AOR)
Reach: National & International
Mediums: Broadcast, Web, Social, & Print